A Study On The New Business Expansion Strategy Of Certified Public Accountants In Inner

With the rapid development of market economy, certified accountant profession plays an important role in the national economy, that is especially true in Inner Mongolia. The research of this thesis aims to analyze the present situation and problems of certified accountant profession in Inner Mongolia in details, then take appropriate measures to promote the new business development. The paper consists of six chapters. Firstly, the author introduces the background and the history development stages of certified accountant profession in Inner Mongolia. Compared with national level, this profession in Inner Mongolia obviously falls behind because of its internal and external factors. In chapter four, much explanation is given internal factors, such as internal management and internal quality control analysis, also SWOT mode is applied here. The research studies advantages and disadvantages of certified accountant profession in Inner Mongolia, at the same time, it talks about opportunities and threats. Finally, in order to reach diversify, internationalization and divergence, promote new business development, four strategies are put forward ie. sale strategy, management strategy, qualified personnel strategy and information strategy.