Analysis Brand Marketing Strategies Of China Mobile Communication Corporation

China Mobile Communication Corporation had got a great development since it is founded. And become the biggest company at the China mobile communication-market. With the reconstruction and Reformation of Telecommunication Corporation, the environment communication-market had great changed, and the competition formed among six companies, China Mobile Communication Corporation, China Telecom Corporation, China Netcom Corporation, China Tietong Corporation, China Unicom Corporation and China Satcom Corporation. With Price become lower, margin profit and the Customer's loyalty descend, the competition of the communication market from the district competition to the multi-factors and whole realms competition; the mode of competition from products to brand. As a leader of the China communication market, the China Mobile Communication Corporation development processions represent development processions of the China communication Industries. Analysis China Mobile Communication Corporation brand marketing Strategies have both theories and practicalities.In the thesis, analysis environment an competitions of the China communication Industries with theories and method of marketing and management, then analysis brand development, brand contracture, brand position, brand marketing of China Mobile Communication Corporation. Analysis brand competition of China Mobile Communication Corporation and China union Communication Corporation; and conclude the disadvantages about brand contracture brand marketing of China Mobile Communication Corporation. At last, we give some advices about brand Strategies, brand contracture, brand vision and brand extension, brand mold, brand expand, brand loyalty, brand competition ability.