The Research About China Unicom Corporation Gansu Branch Develops The Countryside Mobile Communication Market

Continued the growth and national telecommunication reform thorough along with the national economy, the Gansu mobile communication service market unfolds the new prosperity, has formed the new market pattern and the new competition situation, the market competition is day by day intense.China Unicom Corporation Gansu Branch is in Gansu Province the only management synthesis telecommunication service correspondence operation enterprise. Through many years development, grows out of nothing, from infancy to maturity, China Unicom Corporation Gansu Branch the growth is has the certain competitive ability operation business. But is following the China Unicom Corporation Gansu Branch internal and external environment change, some restriction corporate growth question also gradually in relief. Therefore, it is situation which the necessary thorough analysis faces, in view of the competitor superior inferiority, carries on the adjustment to the competition and the marketing strategy, Specially must adopt the effective action development broad countryside mobile communication market, the promotion user market share and the income market share, thus makes the China Unicom Corporation Gansu Branch sustainable development the core competitive power.This article has first analyzed the mobile communication market environment and the competition characteristic, the Gansu countryside mobile communication market demand and develops the rural market the practical significance, pointed out the China Unicom Corporation Gansu Branch develops the countryside mobile communication market some questions which in the product strategy, the price strategy, the channel strategy, the promotion strategy exists, Afterwards has carried on the analysis to the market internal and external environment, through to the China Unicom Corporation Gansu Branch competitor and China Unicom Corporation Gansu Branch own analysis, has discovered the China Unicom Corporation Gansu Branch superior inferiority, faced with the opportunity and faces the challenge, proposed the adjustment solution, guarantees the competition strategy implementation arriving, achieved enhances the customer loyalty, guarantees the market share, the realization company medium and long-term healthy development ultimate objective.