Explore The Strategy Of Local BIC Of China's Domestic Car

Automobile industry is a pillar industry in the developed countries, representatives of a country's comprehensive strength and technological standards; it is embodied into a country's social progress and modernization, and an important indicator of industrialization. With the continuous improvement of people's living standards, the car market to double-digit annual sales growth rate stimulating ,and private has become a strong driving force for growth in demand for cars, a new era for China's private car consumption is coming. Meanwhile, the constant development of the global trend of economic integration, China and advanced countries in the production of automobiles as the huge gap has been narrowing. Particularly international automobile brand and the joint-venture to engage in the production of automobiles in China, domestic auto market connects with the international auto market. China has become a major manufacturing country is beyond reproach, but it is also indisputable that the brand weak. China-made cars become an integral part of international brands, but also pay a great deal of effort.As well known to all, Chinese enterprises far behind Transnational auto brand in strategic planning and BIC(Brand Integrated communication)strategy. Although China is currently building the brand strategy and brand communication, but in the eyes of the international enterprises, China is still not a strong brand there is a real sense, but some trade marks. We must admit there is a gap between China and multinational companies operating in brand building. But as long as China's entrepreneurs have a better understanding of the importance of brands, more care of brand strategy planning in scientific, rationally use of the brand communication strategy, I believe in the near future. Chinese enterprises will create some world's most valuable brands on the honor roll, and brand will also be recognized by the world more and more.In order to have a better understanding of brand communication strategy, under the guidance of professor Xiaxiaoming, I conducted an in-depth localization integrated media brand, the main purpose of this paper is to study the marketing communications function. I studied it through the effect of combining...