The Brand Marking Research Of Chinese Economic Sedan Car

In recent years,with the rapid development of China sedan vehicle market,sedan car industry has become one of the hottest investment fields.Whatever joint venture or state owned enterprise, wish to obtain one part of the China sedan car market.However, with the forming 0f the buyer's market market becomes more and more furious In order to incentive sedan car market,each works releases in succession much more new prducts. Whereas, at present, homogeneous competition in the figure and deploy tec. Of the civil sedan car is severe. Consumers can not describe many products. More and more customers make a strategic decision to purchase cars by brand. Therefore, if one automobil enterprise or one automobile product hoeps to be purchased for a long time in China markets, it needs to strengther shaping brand. Moreover, it has to make use of brand marketing.China is a developing country.It will be the economic sedan Car that sedan car enters family with broad scale. In June,2004,China Development and Reform Committee issued"automobile industry development policy"which claims clearly that china guide and encourage growing little air placement automobile with frugal energy and environment protected,at the same time lead automobile consumers purchasing and using automobile with low energy consumption,1ow pollution,little air displacement,new energy, new power.In Nov, 2004,China Developmem and retorm Committee announced"middle and long-term special plan of saving energy",which requested that every places abolish incorrect.regulations which restrict low oil waste little exhaust jet, low tail gas emission automobile using and purchasing.Thus, the prospect of economic scdan car is sunlight.However, at present the contention of the civil economic sedan car mainly embody surface level of reducing price and concept speculated. Therefore,it appears more important that studying economic sedan car brand marketing.On the background of the economic sedan car reality conditions;this article is supposed to describe significance and method of the economic sedan car.The thesis divides five chapters altogether.In the first chapter introduces the background and significance of topic and the historical development of Chinese economic sedan car.