Research On 3G Service Stratagem Of GuangDong Telecom

With the gradual maturation of the third generation mobile communication technology (3G technology for short hereinafter) and all parties are ready for the 3G in our country, 3G licenses will definitely be released very soon. In the circumstances, GuangDong Telecom (GD Telecom for short hereinafter) has to think over the strategy of creating competition advantage and know how in the area. The competition strategy will decide the company's future investment and profit and also the position in GuangDong mobile communication market. For those reasons mentioned above, it is very urgent for GD Telecom to make a strategy so as to be in the front space in future 3G mobile communication competitions and that is also the subject of this paper.This paper mainly discusses GD Telecom's competitive strategy, under the circumstances that the 3G licenses is about to grant to the telecommunication operators. Firstly, the paper analyzes the technical characteristic, development background of 3G services, and development status of GuangDong mobile communication market. Also, it points out the main challenges to GD Telecom, provides some overseas development experience, and discusses the future of 3G services in GD Telecom. Then , the paper uses those analysis techniques such as success key factor analysis, resource and capability to analyze GD Telecom's capability of developing 3G service. Thirdly, the paper exercises universal matrix, SWOT to probe into GD Telecom's 3G service development strategy and its stakeholders, provides detailed service implement policy and some suggestions when putting those service tactic into practice. Finally, summarizes the paper.This paper points out that 3G service will become the strategic business, which will bring a fair competition circumstance to GD Telecom and its competitor. GD Telecom holds some resource and capability...