Research On The Marketing Strategy Of UNIVAR For China HPC Industry

Chemical raw material distribution industry takes very important role in chemical profession industry chain.The HPC raw material retails is the typical representative of the chemical distribution industry.This article takes the HPC raw material retail industry as the research background, discussed how the global chemical distribution leader UNIVAR Corporation through the market segmentation and position, seeks the correct marketing strategy, thus enters the China HPC raw material distribution industry and develops with steady steps in this profession.This article based on the industry product retails sales theory and US and Europe chemical distribution theory, to embark, unifies the two classics marketing theory thus instructs UNIVAR to make the marketing strategy in China HPC raw material distribution industry.Through analyzes the current situation of China HPC raw material...