| Retailing industry is one of the most developed and active industries. After the government started the reform and open policy in 1978, it completed the retailing revolutionary that western countries lasted for more than 100 years since 19th century. This dissertation made a systematically research of the status quo and development trend of Chinese retailing type of operation.Chapter one is the review of the theories of retailing type of operation. It mainly introduces the definition and classification of retailing type of operation, western evolution theory of the retailing type of operation and influential factors.Chapter two discusses the evolution process of Chinese retailing type of operation. It introduces four stages of the evolution process and the evolutive traits, and discusses the reasons of the evolution.Chapter three is an analysis of the status quo of Chinese retailing type of operation. Multiple types of retailing operation develop prosperously at the mean time. The department store that has had the master status doesn`t has the competitive advantages any more. Multiple-type of retailing operation becomes the main type of the market. Chain store operation develops fast. Later, it analyses the status quo of several main retailing types of operation-department store, supermarket, shopping center and convenience store.Chapter four is the analysis of the development trend of Chinese retailing type of operation. The main trend is,the competition among foreign and domestic retailing corporations will become more seriously; retailing corporations will operate their business in low profit level; new operation concepts, marketing methods, management methods and management technology will be adopted by the retailing corporation; chain and scale operation will become the trend of all operation types. Later, it analyses the trend of several main retailing operation types-department store, super market, shopping center and convenience store. |
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