A Study On Development Strategy Of Daqing Retailing Industry

Retailing Industry is very important because it can offer a lot of employment opportunities and have a positive effort to stabilize prices as the key segment for resource allocation. The existing, development and operation of Retailing Industry is in relation to the afeness of national economy. From 1980's then on, many new types of retailing stablishment appear and develop towards franchising. As a typical resources city, Daqing is much different from other comprehensive cities in economic structure either in formation or in evolution. But Daqing develops quickly in such a short period. According to Per Capital GDP rank list of 2006 among adjutant prefectural-level city in China, Daqing ranks No.7 with 60493 RMB, and lies in the first place of the Three North-east Province, which is 1.4 times of Dalian and 2.8 times of Ha'erbin. Now it's important to develop tertiary-industry for Daqing as it is facing the key period of transformation, and as the pillar industry of tertiary-industry, it's very important to research the development of different operation types of Retailing in Daqing. The essay first talks about the Retailing Industry's definition, main character, its whole operating condition and development situation, and analyses its influence factor and predicts its development prospect.The essay makes a deep analysis and study on the current situation and development situation about the retailing industry in Daqing. The Paper first introduces the background about the Retailing Industry in Daqing, including its development history, business layout, development situation and the influence of foreign investment into Daqing, then further introduces the operation state of Daqing's Retailing Business, state-of-the-art and the different forthcoming operation of Retailing types on the basis of introduction, and draws a conclusion that the level of Daqing's Retailing Industry falls behind the developed area in our country and thus, there is a great space for it to develop. Then the paper analyses the operation state of Daqing's main Retailing Business, and points out their advantage and disadvantage and compares their running character. The paper mainly makes 2 analyses; one is about the developing environment of Daqing's Retailing Industry. The other is a SWOT analysis for Daqing's Retailing Industry, it points out the strategy that they should take by studying the strength, weakness, opportunity and threat of them. Last, it gives some advice on the development of Daqing's retailing industry.