First-Mover Survival-Goal For Enterprise Strategy Transformation

In the New Economy Era, informatization and economic globalization have led to the acceleration of innovation, the shortening of lifecycle of product and industry, the increasingly complicated environment. Opportune and successful strategy transformation is absolutely indispensable for every enterprise. As a result, it is important for an enterprise to find a right way for strategy transformation. However, current researches in this area have not gone further enough. In order to make an improvement, this thesis focuses on the discussion of the significance of make First-Mover Survival theory serve as the goal for strategy transformation.This thesis analyzes the importance of enterprise strategy transformation, makes theoretic analysis and quotes some demonstrative analysis of First-Mover Survival. Introduce the importance of making First-Mover Survival theory as the goal for strategy transformation through summarizing the key factor of strategy transformation and the real connotation of First-Mover Survival. In the end, the author draws conclusions about the strategic process of making First-Mover Survival theory as the goal for strategy transformation, the restrictive factors, which may occur during the practical process, and their solutions. The final goal of this thesis is providing effective and feasible way for enterprise strategy transformation.