A Study On The Franchising Format Of Chinese Articles For Mother And Infant

With the development of economy, great changes have taken place in Chinese industrial structure. The industry of mother and infant has become the hotspot of investment. The market facing to mother and infant overseas has been a mature industry. However, the development of Chinese market facing to mother and infant is still in the situation of half-resting. The market needs high-quality products, reasonable price, perfect after-service and scientific pregnant culture to support the development of industry of mother and infant.This thesis will expound the basic theories of franchising formats and analyze the environment of Chinese industry of articles for mother and infant. Based on the comparison of foreign industry of articles for mother and infant and the experience of successful cases overseas, the thesis puts forward some suggestions for Chinese mother and infant use franchising industry, which has important leading significance to Chinese local mother and infant article brand.