The Study On The Business Model The Chongqing EnBei Infant Supplies Franchising Company

Franchising as a business model, the chain is one of the three types. Mainly through certain link link, according to certain business rules, leading enterprises to develop their own products to business contracts in the form of grant provisions in the franchise distribution rights within the region or business right. Currently, the chain has been operating on the theory of a considerable height, but of specific industries, particularly in certain regions within specific industries chain study also remain in the relatively primitive state, many enterprises only Chain Chain form on the surface, and no inherent in real terms, the relative absence of a sound business model to guide mode operation. Therefore, this article by David infant supplies franchising industry business model study and explore China, as a sector-specific franchising the development and growth of a positive and important role from the practical significance.This paper franchising business model related to the theory start in the domestic and international infant son David Chain supplies industry business model on the basis of in-depth analysis of China; infant supplies supplies David competitiveness in the field of environment for the conduct of the study. This paper focuses on the existing business model has been amended and improved, made Enbei company; a new development strategy and chain business model, and specific measures to improve the specific recommendations.In this paper that: Enbei Baby-supplies chain design company business model include the following four aspects: First, Format portfolio composition and the basis of determining the company's operating philosophy and market position; second, from joining procedures, proceeds accounting and shop three choices with regard to franchising: Third, stock management.store management and brand management headquarters of the three channels resources the establishment of a sound service delivery model; Fourth, resources from product support, network support services, ordering system support, as well as three distribution system to support construction of information systems management model.