Research On Standardization Development And Strategy Of Third-Party Internet Payment Agency

Electronic Commerce becomes important growing tendency for information age with development of information technology and internet. Because of hysteresis quality and expensive logistic expense via traditional payment method, electronic payment is the key point of electronic commerce, and it is the developing foundation also. As payment center, banks cannot provide service of direct remittance through internet for both transaction sides, then third-party payment emerge accordingly.The all except for bank payment has been called as third-party payment. Different payment channel have different kinds of payment methods, and we regard it whose main business is payment via internet as Third-Party Internet Payment Agency. By cooperate with business and banks, the profit comes from handling charge when provide service of transaction agency and charging virtual account. As a new industry, it is increasing rapidly, at the same time, there is blank area of legislation. Price competition turns hot in the industry, as more than 50 Agencys have been set up and start to compete at one time. Customers can enjoy the convenience payment, in the meantime customers always query to their operation model, the more concerning should be safety of customer's money after all.Third-party internet payment Agency has exchange to financial company from technology company as they have settling up business of payment, it need be supervised by government department. Currently, there are lots of non-standard situation in the industry indeed: how to keep depositing funds, the withdrawal of credit card, money laundering and abuse of virtual account etc.. It can be seen that standard management need to be implemented in the industry imperatively. To develop soundly, a standard management system should be set up in the industry.When standard management system is set up gradually, each payment company in the whole industry should be set up operation criterion, so standard procedure is the key point of surviving and development. According to non-standard current situation in China market, the point of setting up standard management system has been brought up in this paper. Based on standard procedure, how to make out operation policy following up marketing for the third-party internet payment Agency ?Firstly, analyze competition situation in the industry, find out strengthen, weakness, opportunity, threaten, then provide correct operation policy. Secondly, through situation of market development, business management and capital operation, operational proposal can be raised up, thus the third-party internet payment Agency can improve themselves to go ahead with right direction.As new industry, electronic payment represent the future developing tendency, and there is no doubt that the third-party internet payment Agency is the lightspot. According to industry standardization, payment Agencys can create kinds of excellent service which is value-added by integration and innovation, and must provide more convenience, rapid and safe service to customers by it.Referring to information, the background and status of the third-party internet payment Agency is introduced in thesis, by analyzing profit model and non-standard situation, raise up the requirements of setting up standard management system in the industry, and provide operational solution from professional view.