Research On The Development Strategy And Tactics Of ChinaPay

After ten years of development, Internet payment with the great,new and advanced technology has went into people’s life. The third party payment has greatly changed, whatever is the business scale, the whole scale or the scope of business development.This article based on strategic management theory analysis the characteristics and effect of the third party payment industry. Furthermore, it makes a research for the payment concept, market environment,business model and banking relationships of third-party payment by reading and analyzing literature, case studies, as well as qualitative analysis and quantitative analysis. Through discussing the development situation of overall industry,do the future research and analysis for China Pay company which i’m working at. ChinaPay is also the important research project. Through analysis for the business products,the operating situation and competitors, This article can deeply study enterprise’s own advantages and weaknesses,the opportunities faecd,challenges faced and the position in the overall industry and industry chain by the method of strategic research management such as SWOT analysis, Porter’s five forces competitive analysis, Blue Ocean Strategy. Meanwile, it provides the strategic suggestion of the enterprise’s strategic adjustment.Hope to provide personal points and recommendations for the development of the whole third-party industry by the research of ChinaPay company.Third-party payment involving Internet payment (including mobile payments) business, the online POS acquiring and professional services, stored value card payment services, the main researched object of this article is to study Internet payment (including mobile payments) which is the core business operations for the third-party payment platform and enterprise, unless otherwise stated, the third-party payment the article researches only include Internet payment (and mobile payments) business.