Research On The Brand Of Commercial Band Retail Business

With the development of China national economy, the third core component of the financial sector in the economy and further enhance the status and role. China promote the continuous deepening of finance, exacerbated by the extent of competition in the financial sector. This competition, broke the monopoly of the financial resources that will enable the financial services industry as the industry characteristics have become more pronounced. More profound understanding of the financial sector of the tertiary industry attributes, it becomes more practical significance.In this macro backdrop, the financial enterprises are striving to change their management principles and practices, competitive advantage. For micro main, the need for more guidance on the theory of the operation of the business and operational techniques. Brand theory is relatively mature at this time, has made a lot of successful business experience, Brand management experts and scholars are trying to combine features of the tertiary industry sectors, and promote industrial development. This paper seeks to refine the characteristics of the financial services industry, and integration with the previous brand management concept. Brand building services system based on the form.Around this guiding ideology papers from two main areas : Brand management theory and the development of the general characteristics of commercial banks and retail business. complicated theory to sort out the brand for the third drawn from industry very meaningful brand development, financial liberalization combined with the trend of development to produce a commercial bank and retail business development. Combining two expositions, "with the ultimate goal of increasing customer value; To improve the quality of customer perception affect path; Brand management point of contact for customer service operations; advanced power management to internal displacement "of the commercial banking system model of brand building, Brand building as a guide for financial information, and the corresponding implementation strategy.Construction paper brand building retail business model is targeted at thecommercial banks. However, as derived from analysis of the operating characteristics of the tertiary industry, Therefore, this exposition on the model and related service industries, brand building also has a reference.Brand-building than the general manufacturing industry brand building more complex, because of its non-entity products. Standardization and difficult to accurately assess the quality of service; Synchronization of the production and consumption of services and products. enabling the consumer to participate in the production industries, makes brand-building is more interactive. These theoretical and practical problems need to face the world, it's undeniable that Brand technical services will gradually become the core business and technology and service industries brands irreversible trend.