Analysis And Appraisal On Brand Management Of Petrochemical Company In China

Accompany with the opening of petrochemical company, many famous foreign petrochemical company have transfer their brand to Chinese consumers. Moreover some companies have finished their strategic disposition. For petrochemical don't have much difference, brand is the key of competition. The brand management couldn't develop along correct road; except for we deeply study the management policy of petrochemical brand. So, the study of petrochemical brand is must be done at once.This paper introduces the concept of brand, and analyzes the existence problems and condition of different corporations, and from the strategic views, through founding brand management committee and creating brand system, get petrochemical corporations' brand managing model; and get brand management strategic, through petrochemical combination strategic and the electing of brand element factors; Dividend petrochemical to four class, and discuss brand management strategic through different class; At last, get appraisal method of brand management.