Study On Development Of Retail Banking In China

Around the 21st century, the administration pattern of the commercial banks has had profound change. Retail banking plays more and more important role in domestic banking operation, and has been attached the great importance accordingly.In recent years, china's economy grows rapidly, besides, China has a large amount of population, which provides a large room for the just-beginning retail banking. However, because of the limitation of the policy, capital, talents and knowledge, the retail banking in China presents a phenomenon that its development lack of power. Taking the foreign experience for reference, including the policies, measures and methods, has important practical significance to solve the realistic problem and catch up with the trend of the modern time.Considering this, the paper briefly introduces the fundamental knowledge and relative theories of the retail banking at the beginning. Then with the comparative analysis method, analyzes the circumstance of the retail banking in United States, United Kingdom, Switzerland and Singapore. After making a research on product design, customer relationship management, the risk control and the sales channels, this paper summarizes some helpful experiences for China's retail banking development. Finally, based on the foreign experience and the existing disadvantages of the retail banking, the author puts forward some concrete countermeasures and suggestions. These countermeasures and suggestions mainly include: optimize the macroscopic environment of the retail banking, establish the national credit system, strengthen the risk control, built up a high qualified team of customer managers, implement the idea of"take the customer as the center" and so on. Hoped such study can do benefit to the development of the retail banking in China.