A Thesis Submitted On Customer Relationship Management System-An Example Based On China Minsheng Banking Co.

In 2006, China's financial market is fully opened. Foreign banks entering our competition has become more fiercely. Chinese commercial banks have experience around "to win customer loyalty" and "create core values ". The competition has started gradually up. Moreover, China's banking products and services are almost the same. In such an environment, how to gain more extensive market and the public's trust? How does the client-centered international competition become standout? How do we involve in the international competition reactive? how to improve the bank's competitiveness and profitability in the unbalanced situation? Base the above, every Chinese commercial banks need to think about.This insights report describes the use of customer relationship management system (CRMS) in China Minsheng Bank. As this CRM is represent China's leading CRM capabilities in resent China. The experiences of the CRM prove that the availability, reliability, and intelligent use of customer data underpins successful CRM programs in Chinese banking business.Customer Relation Management is the core of a corporation's logical operation. Technical progress has raised customer service to a high level. The improvement in network automation and the internet and subsequent improvement in the customer relations database has been a commercial benefit for profit enterprises. The customer relations management system becomes a choice of an information driven enterprise and banks. This text will analyze the Minsheng Banking Corp. Ltd's CRM and discuss customer relations management system for other commercial banks or enterprises.