Base On Product Life Cycle, Medium-Small Company's Supply Chain Management Research

With the global economy developing and the customer's consumption level increasing, it caused more and more diversification in market demand. In the global marketing with furious competition, the enterprise has to face a changing and unforeseen buyer's market. The conventional manufacturing and operation mode become slower and more passive for response to diversified market. Especially for some Medium & Small Companys (MSCs), they can not compete with multinational companys (MNCs) and were eliminated in competition. People have found that any enterprise cannot become the most outstanding one on all businesses under the environment of global competition. Enterprises must unite other enterprises with close business relation to establish a chain of economic benefits for the mutual supplement with each other's advantages. Each member in the chain can benefit by fully making use of usable resources and quick response to adapt to the competitive environment of the large-scale social production, strengthening the market competition strength together.According to above external & internal environment, Supply Chain Management (SCM) has become one of the latest management concept. Because this concept was introduced to our country just now, SCM has not been known by most of enterprises, especially MSCs, it was just got preliminary application in a few advanced enterprises. To most of MSCs, SCM is at the stage of teaching beginners, no matter from the theoretical research or actual implement.This thesis consolidate my practices experience in SMT (SouthMountain Technology Ltd,. Co.) Company and study the solution how to implement SCM in MSCs, So it has been great value of theoretics & application research. This thesis start from SCM concept and it's implementary status in China, then introduce the SCM problems and solutions in respective phases of new product life cycle in SMT company, including MSCs' SCM concept, O-chart, IT system, business outsourcing, etc. Expecting help MSCs' owners to fully understand the key steps application of quick response SCM system and provide some reference for successfully applicated SCM system in MSCs.