Tourism Development And Research Of The Spring-culture Festival Of Jinan

At present, both the national world and China are setting off an upsurge of festival tourism. As a new kind of tourist style, it not only can help to propagandize the tourism destination but also can attract more and more tourists. Moreover, festival tourism can promote the prosperity of local economy and social development. The positive affect of festivals have been prevalently approved. However, so far the concept, norms and certification of festival tourism have not been uniformed in universal academe. According to China's characteristic, Chinese scholars continuously study the theory meanwhile do the practical research, but most of these researches are the general and macroscopical studies, lack of experimental investigation and the diagnostic cases. For that, the dissertation strictly defined the concept of the festival tourism based on the former research. This dissertation utilized the management-mode of festival actives that is universal accepted and analyzed the characteristics of tourist resources of Jinan ,further researched the concept, present situations and problems of the spring-culture development.And then ,the dissertation put forward a new method of spring -culture traveling in Jinan, i.e. holding the spring-culture festival. In the end, the dissertation put forward the preliminary strategic countermeasure. As a hallmark festival, the spring-culture festival not only can popularize the spring-culture, but also can remodel travelling image of Jinan, pour into the new vigor and increase the competitive power for Jinan's tourism.And then,the spring-culture festival can change the environment and increase infrastructures.The festival is the day of the people,so the residents must feel pride Jinan will be more beautiful.The dissertation composed by four parts:Section one: Instruction. It includes the background, realistic academic meaning and method about this study and a theory frame. Domestic and foreign summaries.Section two: All studies on festival tourism development.Development and management-mode of festival tourism. It includes the related definition of festival tourism. The dissertation quotes the content and the frame of Getz who brings forward strategy plan of large-scale festival in order to provide the scientific theory for spring-culture festival on the base of tourist resources in Jinan.Section three: The situations about the spring-culture development. It introduced thoroughly the concept of spring-culture and specifically analyzed the status of spring-culture development in Jinan.Section four: The strategic planning of spring-culture festival in Jinan. To solve the questions, it put forward a new method of spring -culture traveling in Jinan, i.e. holding the spring-culture festival. And then, it analyzed the feasibility of exploitation, put forward guiding ideology, developing principle and the preliminary strategic plans. In the end, it briefly analyzed the problems of spring-culture festival of Jinan.Finally, in the conclusion, the dissertation summarizes the primary task, the deficiency, and also carries on forecast about the spring-culture festival.