The Analisis Of Z Company's Marketing Strategy For Diamond Ornaments Sale In Shanghai

With the development course of Chinese economy, one whilom luxury called diamond ornament appears to be into most family sited in the economic up growth area especially Shanghai very rapidly. And the costumer's concept also up growing at the same time so that lots of diamond enterprise investigate in Shanghai in order to gain more profits. Z Company, which company's Headquarter located in Shanghai, has the priority in the diamond's stock carry out his retail shop in Shanghai also. Z Company stressed in the diamond's price, the element which attract costumer's eye very much and ever carried out one series of promotion plan in its marketing course. Unfortunately, as the financial report form showed that Z Company gained nothing but the loss of its capital. How to gain more profits and increased the saleroom is the most urgent thing. This thesis will dig out one new plan to solve the problem happened in Z company's marking course in the basis of the marking theory and the environment of the trade of diamond ornament.The contents of this thesis are as follows:Chapter one is the introduction. The author introduces the diamond retail ornament trade in the introduction and carries out the question which will be solved.Chapter two is the review of classic market theories. The STP theory, market competition theory, and the market strategy mix theory and so on are being reviewed there.Chapter three is the analysis of marketing environment. It is the basis of the following SWOT analysis. This chapter shows us the status of whole surrounding, the competition structure of the diamond retail trade and the circumstance that Z Company meets in Shanghai.