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Research On Terminal Marketing Scheme Of Hebei Tobacco Diamond Brand In Qinhuangdao Area

Posted on:2016-11-11Degree:MasterType:Thesis
Country:ChinaCandidate:J ChenFull Text:PDF
GTID:2309330503455201Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The bridge to connect the tobacco system and the consumer is the cigarette retail terminal, the construction of the cigarette retail terminal plays a decisive role in the development of the brand and the brand. In the face of all kinds of changes and challenges of the market environment, it can be said that the tobacco system is facing unprecedented competition pressure, need to do a good job in the construction of cigarette retail terminal, as soon as possible to improve the ability to control the market.First, this paper introduces the current development of cigarette retail terminal, and secondly, introduces the development of Hebei Tobacco Industry Co., ltd.. Using the modern marketing theory and analysis tools, through the analysis of the brand marketing in Qinhuangdao and the retail terminals in the region, the construction of the tobacco and diamond brand terminal in Hebei is further studied. Through the research on the development status of diamond brand, the status of the company product line, the analysis of the brand culture, the position of the company’s products, the analysis of the Qinhuangdao cigarette market, the analysis and comparison of the market retail terminal, the customer value analysis of the retail terminal is carried out. Using the advantages and disadvantages of the market terminal industry, the advantages and disadvantages, the advantages and disadvantages, and the establishment of the customer value system, and the establishment of the customer value system, the integrated retail terminal file, and the use of customer value matrix, to develop the corresponding marketing program for the retail terminal. Finally, in-depth study of the target consumer’s purchase behavior, analysis of the purchase of consumer and consumer habits, to understand the various formats, different types of retail terminals in the diamond brand sales ability, the characteristics of differences. In view of the difficulties and risks in the construction of retail terminal, the solution measures are formulated to provide reliable guarantee for the promotion of the product market. And through the regular dynamic optimization and adjustment and implementation of the protection of project activities for the establishment of the market terminal, brand cultivation and promotion and other work to provide guidance.
Keywords/Search Tags:construction of the retail terminal, terminal format, the end customer service marketing, marketing plan, the brand cultivation
PDF Full Text Request
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