Study On Marketing Combined Strategy Of Shanghai Ruanda Electronics Technology Co.Ltd.

In the modern marketing theory, marketing mix was enterprises organize the foundation stone which realize management strategy,its importance role in the course of enterprises managing has already been widely admitted and used at home and abroad.As a famous software enterprise,Shanghai Ruanda Electronics Technology Co. Ltd.is facing more and more competitions in the market. How to possess the market, improve the market share, increase sales volume, are the key subjects of the marketing work.The thesis going on analyze and research base on software selling that the current situation and existing problem of Shanghai Ruanda Electronics Technology Co. Ltd., have further analyzed and studied influencing on our country software trade and inside or outside the marketing environment of this company software marketing activity and have pointed out that the inside key competitiveness competence of Shanghai Ruanda Electronics Technology Co. Ltd., have established the solid analysis basis and theoretical foundation for this company made up marketing combined model. Summarize the advantages of domestic and outside different marketing mix theory and combine with the actual conditions of the company and one's own characteristic of the software trade. Thesis probe into and study on company marketing mix model with " one centre and two level , market marketing strategy is key " make for main characteristics, analyzed and made up the corresponding marketing tactics which including hard marketing tactics layer and soft marketing tactics layer . Finally, the thesis utilizes the fuzzy synthetic evaluation method carry on quantitative analysis and appraise to marketing performance of this company marketing combined model and carry on the score level arrange in an order to marketing performance of marketing mix mode different periods through quantitative analysis and appraise, have well solved to the problem that each the evaluation index is difficult quantitative for a long time and have offered a kind of valuable quantitative analysis foundation and reference for appraisal and management marketing performance of Shanghai Ruanda Electronics Technology Co. Ltd. marketing combined mode .Through studied marketing combined mode tactics of Shanghai Ruanda ElectronicsTechnology Co. Ltd., it strive to offer a kind of reference foundation which combine with the theory and the practice in order to this company made up software marketing mix tactics and make Shanghai Ruanda Electronics Technology Co. Ltd. will able to occupy greater market share and obtain more market profit and goal customer in the future domestic fierce software market environment day by day.