Corporate Marketing Strategy For Security Research

As one of the important part of the marketing security, marketing tactics security is a new and hot subject in the academic field.Based on the McCarthy's Marketing theory of Four "P"s, the marketing tactics security is divided into brand tactics security, products tactics security, price tactics security, channel tactics security and promotion tactics security.Brand tactics security includes the security of a brand's lifecycle tactics, the security of a brand's prolongation tactics, the security of a brand's extension tactics, the security of the conception of a brand tactics, the security of a brand's image tactics. Products tactics security includes the security of products' positioning, the security of products' quality, the security of products' quantity, the security of products'structure, the security of products'prices, the security of products' storage and transportation, the security of products' service, the security of products' extension, the security of products' technology. Price tactics security includes the security of the goal of price-making, the security of the cost of price-making, the security of prices'structures, the security of price-making, the security of the proportion of quality and price, the security of business value, the security of price competition, the security of price changing. Channel tactics security includes the security of a channel's nodes, the security of nodes linking, the security of nodes' conversion, the security of a channel's length, the security of a channel's width, the security of a channel's structure, the security of a channel's choosing, the security of a channel's controlling, the security of a channel's managing, the security of transportation through channels, the security of channels' conflict. Promotion tactics security includes the security of a promotion's object, the security of a promotion's content, the security of a promotion's manner, the security of a promotion's time, the security of a promotion's space, the security of a promotion itself.After analyzing the structure of the marketing tactics security, to the characters of different parts, and following the principle of indexes erecting, some early-warning indexes of the marketing tactics security could be forecasted and brought out. These indexes are notonly based on the relevant theories, but also practical. Erecting these indexes helps us analyses the actuality of an enterprise, and surveil and control the security of marketing tactics. In the whole world, the researching of indexes system just starts, and it is immature.With the help of indexes, we analyses the actuality of an enterprise. Fuzzy Comprehensive Evaluation Method is based on the amphibolous mathematics theory. And it quantifies the unsure objects, which widely exist in the world. Then it helps us to make fairly external, correct, actual estimating. It is a way of dealing the fuzzy problems.After estimating the actuality of an enterprise, the cognition of an enterprise's security of marketing tactics becomes clear. And it is easy and convenient to apply managing measures to different states.