Research On Auto Aftersales Service Development In China

With the high-speed development of auto industry in our country, more and more families have their family cars and the increasing amount of vehicles; it gives great opportunity to the auto aftersales service. The competition between manufactures has a great change. The competition was from product competition, price competition to deeper level of service competition and brand competition.The auto aftersales service in our country is under the initial step compared with the overseas' auto aftersales service. There is big difference among the law & regulation, economic mode, service concept and brand build. Facing the great challenge from the overseas' enterprises, we must learn and study the overseas' advanced auto aftersales service system, gain the current successful experience, improve and set up a set of healthy, continuous service system. Thus, the auto aftersales service in our country can develop greatly. In a word, it's time to study and analyse the auto aftersales development in our country.There are 7 chapters in the thesis. The table of contents is as follows: Preface, Put forward the research content and meaning of this thesis Chapter 1: Analyse the auto aftersales service from the point of view of theory. Introduce Boter's price chain theory and auto chain theory which was based on it and the important status of the auto aftersales service.Chapter 2: Introduction of China auto aftersales service status, current unsatisfactory areas; To analyze China auto aftersales service development prospect, let readers know the writing background and the topic which is needed to be discussed.. Chapter 3: To borrow the experience of overseas auto aftersales service by comparing and analysis.Chapter 4: To suggest the countermeasure of the auto aftersales service in our country by predicting auto aftersales service need in our country.Chapter 5: Introduction of SGM aftersales service system and the achievement attained by SGM aftersales service brand.