Study On The Red Tourism Developing Strategy In West Anhui Province

The continually, healthily and quickly growth of our country's economy enables the tourism to obtain the swift development. The red tourism that takes one kind of emerging tourism product obtains the widespread attention, as a result of its social economy aspect vital significance. In order to instruct the national red tourism the health development, in December, 2004 the CCP central committee general office and the State Council general office union send "2004-2010 National Red Tourism Development Plan Summary", which simultaneously provides the development of the red tourism for many areas inclusive of West Anhui Dabie Mountain an important opportunity. In this essay, the author systematically analyses the advantages, disadvantages, opportunities and challenges that the red tourism in West Anhui faces, and proposes the red tourism strategic target and the developing strategy which base on the key point of forecast of tourist market. The red tourism developing strategy in West Anhui in the near future is: (1) the red and green traveling resources comprehensive development strategy; (2) red tourism high-quality goods strategy; (3) red tourism brand strategy; (4) tourism marketing strategy; (5) travels helping the poor strategy, (6) rely on science and education to rejuvenate the tourism strategy; (7) sustainable developing strategy. In order to guarantee the developing strategy the implementation, it is necessary to strengthen the leadership, display government's leading role in traveling development, deepen traveling enterprise organizational reform, improve the investment environment, establish the stable traveling investment channel, simultaneously strengthen the profession management, persist ruling the tourism according to law. The essay will be of great value and significance for actual guidance to the red traveling development in West Anhui province.