Study On Strategy And Countermeasure Of The Development Of Traveling Informationization In Anhui Province

From 1990s, because that the information technology has innovated continuously, the information industry has developed constantly and the information network has spread widely, the informationization has become the trend of world economy and social development and provided new productivity for the development of world economy. The application of information technology and informationization has also influenced more and more field. As the extremely comprehensive industry, tourism is influenced by the progress of information technology inevitably. With the flourishing development of tourism and advancement of technology, the essential position of the traveling informationization has been highlighted gradually as the product of those two aspects. The intensive information of tourism also determines the prospect of traveling informationization. Therefore, the construction of traveling informationization becomes the intrinsic demand and only path of the development of tourism in 21 century.There are rich travel resources in Anhui province. With the dramatically development of tourism, the traveling informationization improves as well. However, the fast development of tourism can not meet the large demands of the traveling informationization. Especially, being confronted with the new demands presented by the era of information, more complicated society and the affects from trades and more fierce domestic and international competition, the construction of traveling informationization in Anhui province meets challenges and bottlenecks: the level of traveling informationization is relatively low and has not be valued; the scale of traveling informationization has not taken on which lacks layout; the relevant facilities are not perfect enough; talented people are few and technology is limited; the traveling informationization is not compatible and is difficult to be shared; Information safety guarantee needs to be strengthened; Laws and regulations and standard construction lag behind and so on. In order to accelerating the construction of traveling informationization and creating a now look of tourism in Auhui province, we must solve the problems above and then make the traveling informationization really become the strong motivation of tour industry development and strive larger foreground for tourism in Anhui province finally.This paper begins with the conception of informationization and introduces its definition and basic connotation in details. This paper also demonstrates the significance of the constructor of traveling informationization for the prospect of tourism in Anhui by indicating the conception, basic connotation and necessity of traveling informationization.This paper analyze the achievement of the construction of traveling informationization in recent years in Anhui and the present conditions of the development combining with the status quo of traveling informationization in Domestic and international tourism: it gets progress in perfecting the organization and regulation; it keeps balance in development by strengthening the cooperation among different trades; the tour department devotes itself in publicizing and introducing and pays attention to the establishment and management of travel websites so as to realizing that the information can be shared together; the relevant department attaches importance to training the professional talented person and takes Huangshan as an example to popularize the travel electronic commerce.This paper also draw on the successful experience of the traveling informationization from both our country and other countries, and compare them with some cases of Anhui province and analyze the status quo of the development of traveling informationization from leading of government, talented person and technology, standard and guarantee and so on. Then this paper find out the existed disparities and disadvantages of traveling informationization in Anhui currently and give the proposition of the development objective and frame in future on that base. Next, this paper present the suggestions about that the relevant department should insist on moving forward the project called Jinlv, strengthening the supports provided by government, training professional talented person, extensive application of information technique and standard competition and scientific development etc. At last, this paper try to improve the competitiveness of tourism through researching the traveling informationization in order to speed up the construction of tourism in Anhui.