Gansu Lanzhou City Cows Dairy Products Profession Market Investigation And Study Report

This memoir to the world and our country dairy products profession development present situation as well as each kind of management target development change,connection profession content and so on development condition carries on the detailed elaboration and the thorough analysis, had pointed out the dairy products profession and the developed country disparity and is worth the experience which profits from.Passes through to the Gansu Province dairying present situation analysis,understood starts late to the Gansu Province dairy products profession,the foundation bad,with our country economy developed area disparity big,existence multitudinous restriction factor,but the market potential is huge.The Lanzhou city dairy products profession holds the pivotal position in Gansu Province,the average per person milk expends from 96 years 10.5 kilograms increases to 2003 14.7 kilograms,increases progressively the speed to approach the domestic average level.According to the forecast,to 2015, the average amount per capita may amount to 30 kilograms.Thus it can be seen,our country dairy industry market potential is inestimable.Moreover, the government gives the enormous preferential policy,is one of west development priority projects.Through to the Lanzhou city dairy products profession milk source market development condition,the dairy products processing enterprise and the brand enterprise,the dairy product market competition condition and diagnosis and so on dairy product market expense condition,indicated the Ruyuan insufficiency,the expense market development cultivation imperfect, the produce market marketing strength not strong,the profession fund investment insufficiency,the dairy product market standard,the dairy product structure are not unitary and so on the factor,is restricts the Lanzhou city dairy products profession development the primary factor.The Lanzhou market recent years the dairy products expense community increased, consumption quantity increase;Liquid state milk expense increase;The consumer uses the factor which the dairy products considered is in turn: Nutrition,taste,individual consumption custom and product investment; The city people dairy products expense is bigger than the suburb inhabitants, the suburbs inhabitant uses the unfinished fresh milk the proportion to be high;The consumer mainly uses the local dairy products;The consumer believed that,the present stage dairy products and each kind of substitute price relative quite are reasonable;The dairy products packing,the advertisements propaganda and the sales service affect consumer's purchasing power.This report of investigation is for the purpose of for the Lanzhou municipal government profession management,the scientific research unit selected topic setting up item,the dairy products enterprise adjusts the industrial structure and the sales enterprise accurate understanding dairy products profession development tendency,the instruction enterprise grasps the market opportunity,makes the correct enterprise localization and the promotion,promotes the Lanzhou city dairy products profession development.