Analysis Of Consumer Demand For Dairy Products In Hebei Province And Countermeasures

Since the Sanlu milk powder incident, Hebei dairy industry suffered a serious blow to the dairy products from dairy farming to market circulation, the whole industry chain have had a severe concussion, also revealed the existence of Hebei dairy development in many deep-seated problems and contradictions. In this case, raw milk production, dairy production and confidence, consumer confidence have also been a heavy blow, but at the same time, this also in Hebei Province to the original pattern of milk production and the adjustment of production patterns to provide an unprecedented opportunity to upgrade. After the chaos must be a great order. Hebei dairy enterprises should grasp the timely development opportunities, and actively take a series of measures to expand the self-adjustment, Hebei dairy industry across the upgrade. In recent years, progress has been made in China dairy industry development, consumer demand for dairy products increased rapidly, but consumer demand in general is still insufficient. Moreover, the masses nutritional awareness as people, income levels increase, people will show a growth in demand for milk trend, from the dairy’s own point of view, Hebei Province, the country’s dairy situation until a good positive direction, so for milk product development businesses, is in a golden opportunity.Firstly, consumption of dairy products from Hebei Province, consumer groups and changes in consumer behavior and habits in Hebei Province, described the status of dairy consumption. Hebei Province, and from a representative selection of large, medium and small cities and rural consumer demand for dairy products were carried out research, with research results will the consumer demand of dairy products. Obtained by comparing the eating habits of long-term residents in Hebei Province and the diet created a situation of dairy consumption is lagging behind compared to developed countries, dairy consumption imbalance in urban and rural areas. Dairy consumption of urban residents was higher than that of rural residents of dairy consumption, dairy consumption of urban residents is the major groups in dairy consumption plays an important role, at present, rural residents due to income levels, spending habits and sales links, and other factors, the rural consumption is difficult to start. Dairy consumption in the analysis of influencing factors, income levels, spending habits and preferences, nutrition knowledge and health knowledge, dairy quality, price and ease of purchase, the first two greater impact. Dairy consumption of rural residents will become the new growth dairy consumption.Analysis with the results of dairy enterprises in Hebei Province to the fierce market competition to win, you must also stand a higher strategic level, differences in business strategy proposed implementation of the program will give dairy enterprises in Hebei Province new opportunities. Proposed brand differentiation, product differentiation, regional differentiation, price differentiation, differentiation of five channels to achieve differences in production and sales, for the homogenization of dairy products from the production stand out, hoping for milk in Hebei Province strategic choice of product business development for reference.