Study On Some Problems Of The Multinational Agriculture Herding Enterprise Development In China Under The New Situation

Based upon the background of the product, business process and supply chain management of the multinational agriculture herding business enterprise, the paper carry on analysis and research of the actual problems that exists in the new situation, and puts forward solution method. Rebuild brand image, optimize product structure, raise the additional value of product in the product aspect; reengineer the corporation idea, organization structure and human resource in the business process; put forward consociation purchase and network purchase, and industry value transfer in the supply chain management.In production aspect, accuracy product position, optimize product structure, put the competition point on the augmented product level. Make the customer to realize the product advantage through the foundation work according to the expectation product layer; strengthen the technique service according to the additional product layer to raise an additional value of product. It is the necessary means that extend the main earnings product market share and carry out the business enterprise earning.Take the market chain as tache and carry out the business process reengineering, setting up the whole member marketing thought via enterprise idea reengineering, and build up the market-drive organization system by organization structure reengineering, establish study type organization via human resource reengineering.Supply chain management, perfect purchase management by consociation purchase and network purchase; activate the industry chain and carry out the industry value transfer by reclaim the livestock product. Pass the above measure improvement supply chain management, will make the business enterprise outshine others in the new competition.The paper makes a further outlook to the development foreground of the business enterprise at the end.