The Study Of Network Tourism Product Purchase Decision’s Factors

With the development of the network and the mobile terminal, Network consumption is becoming more and more popular. Online shopping contents not only the clothing, food or other objects,but also the service consumption. The network of tourism product is a new product in recent years, the rise of the Internet, What influences consumers most in purchasing of the network of tourism products is the main content of this reading. Now we use the research methods of literature study and a combination of empirical research, to construct the model of consumer purchase decision factors of network of tourism products, with the existing consumer decision-making model and the theory,which is based on the consumer behavior, consumer purchase decision model, perceivedrisk perceived value and its related theory basis. To get significantly affect the key factor in the purchase decision of the consumers by verifying the factor that affects purchasing network tourism products to influence consumer decision,so that we could put forward opinions and suggestions of the development and improvement of the network of tourism products.In this reading,we analysis and summary the present development situation of the tourism market and the network of tourism products with literature studys. Study the purchase decision model which scholars have put forward,and select the appropriate model as the research foundation. Through the research on relevant theory,we could establish a hypothesis model of factors influencing consumer decisions network of tourism products. On the other side, we could accurately define the key factors affecting consumer purchase decision-making network of tourism products by researching on relevant theory.Then we design questionnaires according to the influence of building the influence factors of consumers to purchase network tourism products,and have empirical investigations. Through the factor analysis on data of SPSS,and the hypothesis by AMOS model fit of the overall and internal inspection,then we conclud the correlation between the relevant variables with the model of path analysis,and verify the model and related assumptions.Finally, we summarize the reasons of the existence of empirical investigation results and data with the basis of the study above.Then put forward the corresponding suggestions and countermeasures for travel sites, travel and tourism industry combined with network tourism product development present situation...