Study On Affection Of Strategic Option On Enter Decision Under Uncertain Environment

This article analyze enterprise entering new industry under waved environment from option perspective. In this paper, I consider the option opportunity and its value origin when company makes their diversification decision and the affection of option value to decision making when the company enters a new industry. I make demonstrated research on whether option value plays an important part when company makes their diversification decision in this paper. Theory and demonstration in this paper offer realistic feedback and reference for strategic theory, which is helpful for entrepreneur to do strategic management.The creations in this paper is as follows:1. Analyze the special position of strategic option in strategic theory. Strategy management is complex under complex environment; we define strategy option firstly and then analyze the difference and relationship between strategic options with other theories.2. Do demonstrated research on diversification strategy for domestic companies and analyze the factors that affect the decision-making. At present domestic research on option focus on theory spread and subject option field, litter research focus on realistic operation. Theory needs to be tested carefully, which is the reason why we do this research.3. Compared with overseas research, we analyze the influencing factors within different market environment, different industry and different company level.