Development Strategic Analysis Of Zijin Mining Group Company Limiated

Zijin Mining Group is one of the largest gold producers in China which issued stock in The Stock Exchange of HongKong and produced 15.3 tons gold in 2005, ranking the third place in China and the twentieth in the world. Although the history of the group is not very long, it experienced a prompt development from a regional mine to a domestic leading large mining group in the short 13 years.Now Zijin Mining Group is facing a favorable opportunity. In recent years the price of gold and other non-ferrous metal jumped a lot and the trend is anticipated continually in the future. At the same time, the company possesses its cost advantage that makes the group have higher profits comparing to the other companies. Yet there are still many challenges in front of Zijin, one of which is the shortage of management experiences for a huge internationalized group.This article uses the method of strategic analysis to study development strategy of Zijin Mining Group. Firstly, I introduce the status and the aim of Zijin. Then there is some analysis of the external circumstances and the industry successful factors. In terms of the extended goal of the group, I analyze internal resources and ability of Zijin, and compare it to top companies in the world. In the fourth chapter, I enumerate the opportunities, threats from the aspect of strategy and put forward the group should adopt a development strategy of enlarging mineral reserves, enhancing advantage of technology and cost, improving management abilities and focusing on core businesses. Finally, I discuss how to implement corporate strategy in financial policy, organizational structure, human resource management and enterprise culture.