Study On Key Account's Analysis & Management Of Laird Technologies

Being a Multinational Company whose over fifty percent of the total sales revenue comes from China Telecommunication market, the most important research subject of Laird Technologies is how to work out an enterprise competition strategy both practical and adaptable, to expand the market of Key Accounts, to reinforce its leading positive advantage and the status of leadership in this field as well.To set up such a strategy, the company needs to get a fully understanding of the marketing behavior characteristic of Key Accounts. So firstly, this dissertation foresees the growing trend of sales revenue by regression analysis method. Secondly, it discusses how to recognize the Key Account with Analytic Hierarchy Process method. Finally, it provides a systemic analysis on the purchasing behavior of Key Accounts.Based on above mentioned situation, this dissertation works out a Key Account management strategy regarding to the target of"Continuous Satisfaction of Key Account". Meanwhile, it launches details from the aspects of product, price, customer relationship management and service.This dissertation also invokes the scientific methods by combining with theory and practice, quantitative and qualitative analysis to deeply discuss the condition of Laird Technologies, and then puts forward the best marketing strategy and action proposal which is feasible, systemic, practicable and suitable for Laird Technologies.