Application Research On Customer Classification Based On The Model Of Genetic Neural Network

With volatile increase of customer's data and the popular application of data management technique, it is one trend that combines data mining technique with the Customer Relationship Management. The application of data mining technique in customer classification prevails over all applications of data classification art to modern management.Firstly, the paper introduces the basic meanings and framework of the Customer Relationship Management, and it stresses the importance of customer classification。Secondly, talks about the concept,classification and function of data mining, then explains data mining art in costumer classification.Thirdly, the paper introduces the technology of Neural Network and Genetic Algorithm. Because of the fault in Neural Network, the paper discusses the method that Genetic Algorithm optimizes Neural Network.At last, the paper applies the customer data from the bank to validate the methods discussed above, compares the feasibility and veracity for the methods, it can educe that the Genetic Neural Network has more veracity than the Neural Network.