Customer Demands Identify And Demands Identification's Fuzzy Cluster Analysis Methods

With the coming of the information epoch, the competition of whole world becomes sharper in economy. The enterprises use any ways to find how to survive in the competition. In fact, the costumer is user of the product of the enterpriser, the benefit source and the basement of the enterprise development. So more and more enterprises come to turn from marketing-oriented to costumer-oriented. The enterprises of costumer-oriented must enough study costumer and acknowledge which product the costumer need is. The study of customer demands identify came into being and became the focus of the enterprise and the institution.This article based on the theory and method of customer demands identification and used the methods of system and fuzzy analysis unfolded study, the main research in this thesis is listed as below:To analyze the problems of the studying of customer demands identify at present based on the develop process of the studying of customer demands identify. To put in order the fundamental theory about customer demands identify, including the customer identification, the selection of customer, customer demands and product attributes.To point out the basic frame and method and analyze the factor that affect the enterprise identify customer demands. The emphasis is the general model of customer demands identify. To offer the method of fuzzy cluster analysis of data mining to identify customer demands, including feasibility analysis, realization technology and practical case. To analyze the marketing strategic management in the application of customer demands identify.Customer demands identify is the study direction of dual discipline. The discussion of this thesis hoped that can build the basement studying for going step further. The studying of customer demands identify will be more scientific and more quantifiable in the future.