The Strategy Study On The Key Account Marketing Of Shangqiu Electric Power Supply Corporation In Golden Bridge Project

In recent years,key account service marketing has become a crucial issue for many companies.In China,it's only several years ago when marketing theory was firstly introduced to electric power suppliers.So it's easy to understand that the key account service marketing is an even more brand-new thing. Without the guidance of the theory,some electric power suppliers came into action of the key account service.After explicating the basic theory of key account service marketing.This paper analyzes the status of key accounts relation of Shangqiu Electric Power Supply Corporation (SEPSC).According to the survey results of account customer service satisfaction in Shangqiu which finds out the deficiency in the key account service and sounds advice to improve the customer's satisfaction.Demonstrate indicate that these methods are most important for SEPSC to expend market and satisfy its demand.