Research On Building Services Marketing System Of GPS Operation Center In Huaqiang Company

Huaqiang GPS operation center is establishment that invested by Shenzhen Huaqiang group subordinate high tech enterprise, Providing specially the GPS operation service for the vehicles customer. As first batch domestic enterprise involved the GPS operation service industry ,there is no have any experience to learn. which kind of feasible services marketing strategy could adopted to catch the external opportunities, avoid threatening, utilize the inner advantage, overcome the disadvantage, that a key point for Huaqiang GPS operation center win the successes in the market.This paper is on the basis of the services marketing oretical research at first, and begins with an analysis on the large management and current situation of the development and current competition of Huaqiang GPS operation center. That provides the theory basis for services marketing research for Huaqiang GPS operation center; at the same time,obtaining from Huaqiang GPS operation center operation service operation process, this artile carries on the analysis to Huaqiang GPS operation center operation service way and the system,and points out that Huaqiang GPS operation center operation is actually serves the marketing, for inducts the service marketing theory to find cuts the entrance.Use PEST analytic approach, Five Competitive Force models and External Factor Evaluation Matrix are involved to analyze and industry environment. The system analyses Huaqiang GPS operation center in the new competitor threat, the customer negotiated price ability, the substitute or the service threat, the negotiated price ability of providing produst and already has the competitor to compete the actual competition condition which the pressure and so on five aspects faces.The comprehensive perspective Huaqiang GPS operation center service marketing actual competitive ability, for constructs suits Huaqiang GPS operation center operation service the marketing system to lay the actual foundation.In order to construct suits GPS operation center operation service the marketing system to lay the actual foundation;Through drawing support from the SWOT analytic method and the customer degree of satisfaction diagnosis method, analysing the Huaqiang GPS operation center , the essence of enhancing the customer degree of satisfaction is increasing the customer the confidence leve. According to the service quality modelthat is proposed by American knowed scholar pointed out that the GPS operation grade of service has five surveys standards,this article proposes establishing the quality specification modelofHuaqiang GPS operation center service marketing further.In this foundation propose Huaqiang GPS operation center operation service marketing ,the standard to follow up the strategy, the blueprint skillful strategy, the customer relations management strategy, the database marketing strategy.Huaqiang GPS operation center must raise further the service marketing level and the grade of service . on the one hand The measure is seting up the GPS operation service supreme marketing idea, on the other hand, strengthen enterprise staff's specialized training, comprehensively improves staff's quality.