Based On Customer Credit Electricity Marketing Project Management

Client is the survival of the enterprise, based on customer credit ratings groups, so that enterprises in targeted marketing management, facilitate enterprises to effectively capture the market, and to avoid risks.Based on electricity customers credit ratings as a focal point, the first by drawing on domestic and foreign credit evaluation of the research results, power supply enterprises with the actual situation, the establishment of electricity customers of the credit evaluation model, the development of electricity customers credit evaluation criteria, Using the Analytic Hierarchy Process, power customers credit ratings address the different credit ratings electricity customers the difference Marketing Management, Finally Mudanjiang Electric Power's large industrial customers as an example, credit evaluation and marketing research project management.