Analysis Of The Role Conversion Of Customers And Enterprises

The traditional theory believed that, between the enterprise and the customer must have the obvious role division of labor. But, along with the economical high speed development, enterprise's competition is in fact increasingly fierce, hides behind this kind of competition is to consumer's competition. The enterprise can survive and develop must depend upon, the lasting consumer generally. Must maximum limit and the customer cooperates, the production truly can satisfy the product which the customer needs. Therefore, this kind of division of labor has had "the confusion", the enterprise and customer's role has had the inter conversion. Appropriately uses the customer ability not only to bring the huge competitive advantage for the enterprise, also can bring the actual benefit for the customer, and lets them obtain a higher degree of satisfaction. This article through the possibility which transforms to this kind of role, the necessary research, thought the two common benefit foundation, has provided the premise for the enterprise and the customer both sides role transformation; Expense culture vicissitude, has provided the power for the two role transformation; The information technology development, has provided the strut for the two role transformation; The customer ability enhancement, has provided the safeguard for the two role transformation; But only the realization role to transform, the enterprise can have the competitive advantage; Only the realization role transforms, the customer can obtain the more transfers value. The enterprise and the customer both sides role inter conversion can cause between the customer and the enterprise forms one kind of value creation system, but through this kind of system, the value can obtain the enlargement, the bilateral benefit obtains the maximization, causes the customer and the enterprise obtains in the cooperation "double wins".At the same time, this article also conducts the research to the enterprise and the customer role inter conversion way, thought the customer and the enterprise have the common benefit foundation, the enterprise may through establish advocated with the customer consistent value, provides the customer to experience, realizes the customer to participate in the enterprise research and development; The enterprise and sells way and so on attention through the adjustment payment method, realizes the customer to participate in enterprise financing; Through provides the module DIY service, provides the customer to experience, realizes the customer to participate in the enterprise to produce; Through provides the service to deduct a percentage, establishes the customer relations, realizes the customer to participate in the enterprise marketing; Through develops the customer warm and is loyal, provides the spirit or the material repayment, realizes the customer to participate in the enterprise service; Through provides the price discount, provides the increment service, realizes the customer to participate in the enterprise class, thus realizes the customer to enterprise's role transformation. But the enterprise through provides the realistic question for the customer the solution, establishes the profession standard, makes the specialized sales platform, the realization enterprise participates in the customer to expend the decision-making; The enterprise through matches grows the service, provides the expense experience, carries on the network construction, the realization enterprise participates in the customer to expend the process; Finally realizes from the enterprise to customer's role transformation.Along with the economic society development, the breadth and the depth which the enterprise and the customer role will transform can further strengthen, the fusion way also will be able further to diversify. This article through conducts the system research to the enterprise and the customer role inter conversion, thought the enterprise and the customer role inter conversion can cause between the customer and the enterprise forms one kind of value creation system, through this kind of system, the value can obtain the enlargement, causes the customer and the enterprise obtains in the cooperation "double wins". The enterprise and will the customer role transform to the enterprise shape, the people life style, the expense culture and so on also can have a series of influences, how the enterprise and the customer must be supposed to and uses these influences. At the same time, in the realistic economical movement environment, often has the factor and the question which each kind of hindrance enterprise and the customer role transforms, how solves these problems, all needs the theory' further to study.