Brand Marketing Research Of Jinlong Cooperation

With the rapid development of economy, the changing of consumer income and consume structure, the Chinese household decoration has a broad development space and obvious benefit future. However, the rapid marketing development is not synchronous with the rule. The marketing has the confused competition at present. There are no real famous enterprises and the person who engaged with the industry is short of brand consciousness. Some enterprises think it is the key point for the enterprises surviving and development that to seize the opportunities and transform the opportunities to real benefits. During the process of potential opportunities to the real benefits, the trusting brand is so important that can be the unique advantage for the enterprises competition. So it is significant to study the brand strategy of household decoration.The brand marketing study is build on the basis of clear understanding of market, economy situation and consumer behavior. The author of the paper analysis the outer environment of Chinese household decoration and studied the opportunity and challenge of the enterprise with the experiences in the decoration industry. The paper presents the structure of brand marketing solution. To represent the significance, the author analysis seriously the managing environment and presents the brand marketing solution from brand location, brand identification, brand advertisement, brand extending and brand protection.The main research method is to deal with the marketing problem from the angle of enterprise and pay attention to the marketing target with the combination of marketing theory and practice. It strengthens the way of systemic, practice and can be operated. It put forward qualitatively and quantitatively the brand marketing solution of Jinlong Cooperation.The paper has two innovations. The search point is a lower mature degree market, household decoration market. At present, the market has out-of-order competition and the study is scare for the market. The paper can get a clear idea for the person who engaged with the industry and promotes the well development.The innovation is the paper locates in a real enterprise to find the rule. It pays more attention to the aim that to work out the detailed problems. The paper focus the brand marketing solution and implement not the macroscopically, nonfigurative, strategic problem.