Study On The Q Sports Brand Marketing Strategy Of JM Clothing Company

With China’s entry into WTO and the economic globalization, regional economic integration trend is further strengthened, in the Chinese market this big cake temptation, many international well-known sports brand enterprises are currently in China with offices and retail stores, and even production workshop will be transferred to China, the purpose is to seize the Chinese market. Many of them have long historical background, good market reputation, high market share of the international well-known sports brands. In this market environment, JM clothing company Q sports brand to survive, grow and develop, we must find out its own problems and develop solutions to adapt to changes in the market, and the implementation of the scheme corresponding to stand on solid ground. This paper will focus on the analysis of the existing JM clothing company Q sports brand problems and Research on Relevant Countermeasures.Intense competition in China sports apparel market, local Brand Company supplies Brand Company and a large number of international sports are involved. With Nike, Adidas, Mizuno, Reebok International sports brands; a lining, Anta, peak,361degrees, XTEP and other local sports brand, there are many unknown production enterprise products. JM clothing company Q sports brand, compared with the international first-line strong sports Nike and Adidas garment Brand Company, both in the capital, the level of resources or the technical level, not with the confrontation. The building of strong sports clothing Brand Company is the urgent need of the development of Chinese sports clothing industry. Therefore, the research of JM company’s competitive strategy, not only it is important function and meaning for survival, and development of JM company, and on the whole in the inferior position of Chinese local sports clothing brand and the whole of China garment industry survival, development and expansion have important reference and guidance significanceThis paper objectively real market data, the scientific research method, based on marketing theory as the basis for JM’s Q sports brand strategy and marketing strategy of argumentation, put forward the theory of reference for the benefits of corporate brand development road.