The Research On Marketing Strategy Of Securities Company In Our Country

This article divides into four parts:Firstly,the introduction. That is selected topic background of this article, the research aim and the significance, the research technique as well as the domestic and foreign research present situation.Secondly, our country negotiable securities company and its marketing theory outline. Firstly it has been clear about our negotiable securities company's concept and the classification; then it introduces our negotiable securities company marketing introduction, like our country negotiable securities company marketing implication, marketing carrier and marketing basic link; Finally it also has carried on the outline to our country negotiable securities company marketing rationale, mainly includes the general marketing theory, the stock market theory and the information economics and the game theory three theories.Thirdly, the question which in our country negotiable securities company marketing exists. Mainly it was our negotiable securities company the insufficiency and the shortcoming which existed in the marketing service aspect that has carried on the pointed analysis to the current market.Fourthly, our negotiable securities company marketing strategy design. This part is the key point of the full paper, therefore this article has conducted comprehensive and the thorough research and the analysis to this part of content.The first is marketing strategy constructs of our negotiable securities company. Marketing strategy constructing is the premise of the negotiable securities company which carries out the marketing service, and the direction soul. It mainly includes following several points: Implementing the comprehensive system of the strategic marketing, constructing the competitive ability of the organization, constructing the complete marketing database, and molding the outstanding marketing culture.The second is the marketing countermeasure to the negotiable securities company broker service. The success marketing system should include the following several points: subdividing the localization goal market, making the implementation 4C network marketing, taking the implementation par agenesis marketing channel strategy, locking the knowledge promotion customer community, establishing negotiable securities customer community cultural pattern, comprehensively charring out the stockbroker system, positively establishing the many kinds of requests channel.Next, it should make the marketing strategy of the investment bank service again. Along with our country capital market rapid development and day by day being mature, supplying the good service becomes to be more and more important to the negotiable securities company, and it will already to be the future profit to grow and the core competitive ability to negotiable securities company. So this article mainly introduces following several kinds of strategies: The innovation strategy, the implementation difference strategy, the human resources strategy, raising the service marketing ability of the consignment, vigorously developing the property management service.