Study On Business Model Optimization Of Online Securities In Securities Company A Under The Internet Environment

From the perspective of the development of the domestic securities market in recent years,the securities market has gradually standardized development,but the degree of competition within the industry has been strengthened,and the securities companies have chosen to reduce the commission for the expansion of market operations,Business homogenization of the problems arising from emerging.Companies should take steps to avoid price wars as soon as possible and try to improve the way the securities business operates.How to develop the network operation mode,to provide low-cost,differentiated services,enhance core competitiveness,has become a consensus of many brokers.Based on the development trend of the Internet and the characteristics of the securities industry,this paper uses the communication marketing theory,the five-force model and the empirical analysis to conduct a comprehensive analysis of the online securities business model of A Securities Company under the background of A securities company's online securities business development strategy.analysis.Aiming at the homogenization of application system of A securities company,the simplification of financial products and channels,and the lack of value chain,this paper puts forward the corresponding optimization strategy,and tries to explore the model of China's securities business model,The essential elements of the success of the network operating model.Through the analysis of the external factors and internal attributes of the online securities business model,this paper tries to construct the selection model of the business model and demonstrate the feasibility of the adjustment of the A securities online securities business model through the way of professional interview and customer survey.At last,the paper puts forward three strategies to implement the online securities optimization plan,one is to implement the multi-channel strategy of complementary site and network,the second is to perfect the customer relationship management of A securities company,and the third is to build the differentiated IT basic platform.