A Study Of Cooperative Relations Between Retailers And Suppliers Based On Game Theory

The supply-chain management emphasizes the tight relations between enterprises during different stages, and makes prompt reacts to consumers' changeable demands. In fact, there are beneficial conflicts among the enterprises as they are different independent economical units. As to retailer and supplier, they care mostly about to maximize their benefits for they are independent economical bodies. Therefore, the research study is vital important to build a corresponding coordinating mechanism to realize the win-win results between them. By the tools of game theory, the thesis analysis is on the basis of efficiency promotion, and will give an explanation to how to choose tactics when facing competition and cooperation.At the beginning, the thesis analyzes the related concepts of supply-chain, points out retailer supply-chain concepts, and makes it available to research supply-chain where retailers lead. The emphasis is an analysis to the game for retailers and suppliers on the conditions of cooperation and non-cooperation. By wholly information dynamic game model, the thesis proves there is low efficiency equilibrium in non-cooperation game and non-stabilization in cooperation. The last part is one which supplies a tactic to facilitate the cooperation between retailers and suppliers by an applied research.The non-cooperation relations between the two counterparts will make they merely take self-benefit maximization account into their deals. The integral benefits of supply-chain will suffer losses, so the two parts need establish cooperative relations to broaden the integral and mutual interests, to form a win-win situation. Meanwhile, by the establishment of cooperative relations between retailers and suppliers, the contradiction between them will see a remission, the entire supply-chain will make quick react to markets, and the enterprises will enjoy a large increase in competitiveness.