The Marketing Case Of Colorful Lily Culture Dissemination Limited Company

With the development of society, people's of beauty tends to be more and more human-centered and personalized. Especially, the high-expense community, are not satisfied with the ordinary, repeated skill and means of dress up and begin to pay attention to their tames, while the overall color image design is he very emerging profession to meet this kind of need. Nowadays, China is till a country where color marketing hasn't been carried out, and this demand in market is also extremely large. Therefore, image design is a very promising industry.With the form of marketing case, this paper analyzes and studies the marketing strategy of Colorful Lily Culture Dissemination Limited Company. In the part of the case narration, this paper gives a brief introduction of Colorful Lily Company, gives a more detailed presentation of the company's external macro-environment, industry environment, the competitive strength organizational structure, company culture, human resources and so on, and especially pays attention to the company's target market positioning, product positioning, marketing strategy and marketing performance, and on this basis points out the problems that the company confronts during the process of development. In the part of case analysis, with strategic management Porter five competitiveness analysis model and SWOT matrix analysis means, this paper analyzes and evaluates the competitive situation of the image design industry. On the basis of all these work, the paper analyzes and concludes the marketing strategies of Colorful Lily Company. Finally, from the system point of view, this paper brings about the suggestion of counter-measures that Colorful Lily Company strives to be the leading company of Hei Longjiang's color industry in the increasingly competitive environment, including renewing the marketing concepts of enterprises with "4R"theory; training core competitiveness; improving the comprehensive quality; establishing the relation marketing through public praise, personalize service and events; taking the strategic alliance cooperation means of cooperating with senior bazaar, the recruitment of chain, absorbing employee's investment, and so on.