Henan Liqin Co., Business Plan

In the 21st century, China economy is developing quickly and smoothly,which stimulates packing print industry. Now, Chinese packing print industry does not develop perfectly for it's market and skill. Compared with marketing, on the equipment, products quality, products study and enterprise management, Chinese packing print industry develops pretty slowly, and is more slowly than foreign companies. Focusing on Henan Liqin, this plan gives detail discussion of the company's internal advantage and disadvantage, external endager, and possible business direction.Considering macro enviroment, company's internal advantage and disadvantage, external endagerand opportunities, we decided the company should focused on 2 major areas within first stage:business print unit and packing print unit. In terms of business mix, business print industry will play a pillar role to provide cash flow at the beginning and the packing print unit means future growth opportunity. Basically, two different parts of business make best use of current resources with least possible overlap of the operational revennue. Meanwhile, the plan tapes into fundamental consideration of future growth opportunity analysis which leads to three different possible directions.In terms of marketing strategy of the two business unit, each unit has it's own stragegy for it's business trait.Business print unit is the company's mature one.To boost print products effectiveness, we will pay more concentration to the product strategy, which includes improving products quality and customer statisfied. For packing print is new, the focal point of marketing strategy lies in improving design, packing craft, pricing strategy, channel strategy and service scope.The plan also gives a precise and detailed financial forecast of the project. By calculating the profit and profit allocation sheet, cash flow table, balance sheet, together with investing return date, all of the major financial parameters is in health and controllable status which demonstrate the feasibility of the project.