| The finance is looked as the accelerator of national economic, so it has very important role on our economical increasing. Chinese banking faces to "the wolf-group effect " of inter-finance group, how to portray the completion advantages themselves and consolidates the primitive market after joining to WTO, which have already been the best urgent thing of domestic banks. At the situation, the portraying the completion advantages of "Pudong development bank" is researched, which has great realistic meaning.The problem of the completion advantages in "Pudong development bank" is researched and the basic principle and method of Porter's completion advantages is applied in this thesis. The thesis is including of four parts. The introduction and theory roundup are included in the first part. These research background, meaning, object, method and the basic thinking and frame of the thesis are contained in the introduction; these basic conceptions and the predecessors research achievements are explained by reading and absorbing a great deal of reference books. the completion advantages in "Pudong development bank" is diagnosed in the second part. The Porter completion force model, the SWOT method, the rival analyzing factors and the SPSS statistics tool are applied to the essentiality and feasibility of the completion advantages. the completion advantages in "Pudong development bank" is formed in the third part. The value chain model is applied to found these key segments of "Pudong development bank" in order to be aware of what and how to receive the completion advantages. The main conclusion is explained in the forth part. It consists of the chief conclusion, originality, limitations and other deeper problems.The completion advantages in "Pudong development bank" is regarded as the research object because its representative. Consequently, the research on how to portray the completion advantages has some reference value and meaning to these small or medium joint-stock banks. |
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