Xijing Physical Training Center

With speeding up of the society and improving of our life standard, the healthy requirement is a necessity to the social progress. The authoritative survey shows: more and more city residents are in poor health. So, we can make the conclusion that the physical trainning market is very potential in the future service field.Xijing physical training center is subordinate to the Xijing international hotel. The thesis takes the Xijing center's marketing tactics as its researching target. It will adopt the method of analysing theory and studying example to bring its advantage into play in the fierce compete of the physical trainning market. The thesis will draw up a marketing tactics plan and perfect Xijng's management system on the foundation of Xijing's own core resource. And in the essay, we will analyse attentively the physical trainning market in Xi'an.In order to insure marketing strategy perform effectively, the thesis makes concrete product,price,channel,sales promotion strategy perform plan, and raises more safeguards and control method of strategy perform, so that the marketing strategy of Xijing center can be fit for the constantly changing marketing completion environment, can improve the whole outstanding achievement of the enterprise.