The Research Of JDM Group Entering The Real Estate Profession Feasibility

This article takes the JDM group as the background, utilizes multiplicity strategy theory to research on multiplicity question that related to enterprise. It's purpose is to help the enterprise avoid the management risk brought by the periodic trade undulation, make full use of the existing resources, enhance the enterprise fund use efficiency, realize the enterprise competitive advantage and cause the enterprise to be in an impregnable position in the intense market competition.This article analyzes the domestic and foreign related multiplicity theory and compares the goal, the constraint condition, merits and faults of the enterprise various types of multiplicity.This article emphasizes the research of the JDM group multiplicity strategy. First carries on the analysis to the JDM group company internal and external environment, discusses the cause of formation of the trade undulation and it brought the opportunity and risk to the enterprise, the risk and the constraint condition which the enterprise and the multiplicity faced. Secondly studies the low non-correlation multiplicity with emphasis the necessity and the feasibility based on the SWOT analysis to the company overall strategy. Finally aims at the enterprise multiplicity strategy, using the Boston matrix to analysis and prove the strategic combination relations of the molybdenum intensive processing service which is the enterprise existing principal work, and real estate profession which is the proposed work. It proposes some viewpoints about that holds the market opportunity, cultivates the new profit point of growth positively, adopts the non-correlation multiplicity "the pursue stable profit repayment is the goal" as the supplement, enters professions such as commercial real estate, municipal engineering and so on. Thus it can form with the existing profession by the aspect which abundant makes up owes, dodge the risk that the trade undulation brings to the enterprise.This article involves the real estate investment cases which are being implemented, some content involves the new change and profession trend of development analysis about the real estate profession policy in 2006, which has certain reference value to enterprise's actual operation.